There are two classifications of fields in Opta:
Basic Fields
Custom Fields
Here are the basic fields we offer:
Email
First
Last
DOB
Phone
Address
City
State
Zip
Gender
AffID
SubID
IP
User Agent
URL
Test (used for test leads)
If you need a different field for a value that we don't offer, you can add it as a custom field.
You can name the field, choose if it's required (rejected if missing), choose the field type, and if you need to, assign a "Super" which connects it with another existing field (Make, Year, Model, etc.).
By default, custom fields will be assigned the parameter "cq" with a number that follows. For example your first custom field for a campaign would be "cq1."
You can add default custom fields using our Global Fields tool, which also allows you to edit the parameter. This allows you to add a field to multiple campaigns at once, or to set default fields for all new campaigns created in Opta.
We offer several different field types:
Text box
Dropdown
Radio button
Check box
Text area
List box
Hidden
US States
Date Calendar
All Countries
Query string
Password
If you want to apply a filter based on a custom field, we recommend using a dropdown. This allows you to select specific dropdown values that are accepted or rejected.
If you have more questions about custom fields in Opta, please reach out to [email protected] and we're happy to help.