The Opta dashboard is where you land when you log in.
Here's a video walkthrough showing you everything you can do to customize it to suit your needs.
The dashboard gives you a real-time snapshot of your lead flow performance. It includes:
Top Tiles
Total Leads – Number of leads received during the selected date range
Accepted / Rejected Leads – Count of leads successfully delivered vs. rejected
Earnings – Total revenue from sold leads (if you’re a seller)
Spend – Total cost of purchased leads (if you’re a buyer)
Margin – Earnings minus spend (shows zero if you’re only buying)
Graph View: Lead Activity Over Time
The chart shows total lead volume by day. Hover over any point to view the lead count for that date.
Revenue Breakdown Tables
Below the graph are three tables showing your top revenue drivers:
Top Publishers – Lead sources earning the most revenue
Top Advertisers – Buyers generating the most revenue
Top Campaigns – Campaigns responsible for the highest revenue
Dashboard Customization Options
Click the gear icon in the top right to configure your dashboard view:
Age Breakdown – Age distribution of leads
Average Age – Average age across all leads
Operating System – Breakdown by OS
Gender – Breakdown by gender
Device Type – Breakdown by desktop vs. mobile
Campaign Verticals – Vertical/category of each campaign
You can drag to rearrange widgets or remove anything irrelevant to your business.
“My Stats Only” Toggle
If you manage specific campaigns or work on a team:
Enable My Stats Only to filter the dashboard to just your campaign data
Useful for sales reps or account owners who don’t need to see the full org’s data
Bookmarks
Bookmarks are quick links to frequently used pages:
Up to 5 active at a time
To update, delete an old one and add a new page
Click a bookmark to instantly jump to that page
Help Center Access
Available from the dashboard menu and the support chat.
Articles and videos (including this one) on using Opta
API documentation for integrations or custom reporting
Live chat for support, including previous conversations
Global Search Bar
The fastest way to navigate the platform:
Available from any page
Shortcut: Command + K
Type any page name (e.g. “Campaign List”) to jump directly
Summary
The dashboard is your command center for tracking revenue, analyzing performance, and customizing your view. Use the gear icon to personalize, the bookmarks to streamline, and the search bar to move faster. Support is always one click away if you need help.
As always, please reach out to [email protected] or use our support chat for any questions related to our dashboard.