This video explains how to navigate and configure the main reporting sections in Opta:
Campaign Statistics
The Campaign Statistics report shows performance data broken down by campaign, publisher, and date.
Key Features:
Adjust the date range (e.g., today, yesterday, last 30 days, custom)
Customize breakdowns: campaign by date, campaign by publisher, etc.
Modify columns to include relevant metrics
Apply filters: by campaign status, vertical, advertiser, or campaign owner
Save your view as a default layout, or reset to the original at any time
Reject Reporting
Reject reporting helps you debug delivery issues by breaking down why leads were rejected.
What You’ll See:
Campaign, owner, and advertiser details
Internal vs. external reject rates
Detailed reject reasons with counts and source (e.g., Opta or endpoint)
Filter by publisher or reject type to drill down
Customize visible columns for your workflow
This report is essential for identifying systemic errors or specific partner issues.
Capping Report
Use the Capping Report to track delivery pacing and enforce lead limits.
View by:
Campaign
Campaign + Publisher
Key Data Includes:
Daily, monthly, and max caps
Leads delivered to date within each range
Whether caps were hit or remain open
Filters and column customization are available, and you can save your layout as a default view.
This is especially helpful for checking daily delivery against targets and pacing issues.
Publisher Statistics
This report mirrors Campaign Statistics, but with publisher as the primary breakdown.
Features:
View leads, accepted/rejected counts, and delivery by publisher
Break down by campaign and date
Customize columns and filters
Analyze how individual publishers are performing across campaigns and timeframes
Use this to assess publisher-level performance and troubleshoot delivery issues at the source.
Summary
Opta reporting helps you track performance, pacing, and delivery quality across campaigns and partners. With flexible breakdowns, customizable views, and in-depth rejection detail, it’s your go-to toolkit for answering, “What’s working—and what’s not?”
As always, please reach out to [email protected] or use our support chat for any questions related to our dashboard.