This video explains how to navigate and interpret reject reporting:
What the Reject Report Shows
The reject report gives you a high-level overview of rejection activity across your campaigns, including:
Total Leads – Number of leads attempted across campaigns
Accepted Leads – Leads successfully delivered
Client Rejects – Rejections from your end destination (e.g. buyer system)
Internal Rejects – Rejections by Opta due to validation issues (e.g. duplicates, wrong schedule, invalid format)
Total Rejection Rate – Combined client and internal reject rate
How to Customize the View
You can configure the reject report to:
Add or remove columns
Filter by campaign, publisher, or rejection type
Set a custom date range
This gives you flexibility to focus on specific campaigns, partners, or time periods.
Campaign-Level Reject Detail
Click into details for any campaign row to see:
Reject source breakdown (client vs. internal)
Specific reject reasons with counts (e.g., invalid email, bad schedule, unauthorized publisher)
This is where the root cause becomes clear. You can quickly identify issues such as:
Publishers not authorized to post into a campaign
High invalid email rates (indicating possible form spam or validation gaps)
Campaigns missing pre-ping that should have it enabled
And much more.
Publisher Breakdown
Scroll down to view rejection data by publisher within the same campaign. For each publisher, you can see:
Number of accepted vs. rejected leads
Whether the issues are internal (e.g. bad data) or delivery-related
Patterns indicating setup errors, unauthorized traffic, or noncompliance
This helps you quickly zero in on the source of recurring problems and take action (e.g., enable pre-ping, update permissions, contact the partner).
Summary
The Reject Report is your primary tool for understanding why leads are being rejected—whether due to validation failures, unauthorized traffic, or downstream issues. Use it to isolate problems by campaign, publisher, and reject reason so you can fix issues fast and keep lead flow clean.
As always, please reach out to [email protected] or use our support chat for any questions.