Internal rejects are leads that Opta has rejected. This can be because of numerous reasons such as:

And more.

These leads are not passed to your endpoint or to your clients.

*When your publishers test leads, tell them to use the test parameter (test=true) to circumvent data validation rejections. This allows them to test to see if their posting set up is correct.

Client rejects are leads that are rejected from your posting response. This is either from a client or from your endpoint: dialer, CRM, ESP, etc.

These leads go through your posting and receive a response that differs from the billable response code or response text that you've chosen to identify accepted leads.

Opta offers a Reject Report, which shows you how your campaigns are performing from an acceptance standpoint. If you click into details, you can see how a specific campaign's rejections breakdown by client vs internal and what the reject reasons are.

Another valuable tool is Lead Lookup. You can do this across all of your campaigns or at the campaign level (when managing a specific campaign).

You can choose to view accepted, rejected, or all leads. You can also include test leads or not.

This allows you to view everything for a lead post:

And all of the data points passed for that campaign.

This is helpful because you can see what data is being passed and if there are any issues with the posting instructions.

Simply put, look for controllable rejection reasons like issues with posting or targeting, and fix them.

If there are duplicates, upload a suppression list or use a pre-ping.

If you're posting leads to a buyer, ask them for a suppression list or pre-ping.

Still have questions? Drop us a note at [email protected] and we're happy to help.