Multi-Buyer Campaigns
Overview
Multi-buyer campaigns allow you to associate multiple buyers with a single campaign, each with their own unique configurations. This feature streamlines campaign management while providing granular control over targeting, pricing, and routing for each buyer.
Campaign Types
When creating a campaign, you can now choose between:
Single Buyer: Traditional campaign type for brands or branded campaigns (even if posting to multiple endpoints)
Multi-Buyer: Allows multiple buyers with individual configurations within one campaign
Setting Up a Multi-Buyer Campaign
Creating the Campaign
Create a new campaign as usual
Select Multi-Buyer as the campaign type
Choose your routing type (see Routing Options below)
Managing Advertisers
In your multi-buyer campaign, you'll see an Advertiser section where you can:
Add multiple advertisers to the same campaign
Configure unique settings for each advertiser:
Pricing
Caps
Schedule
Targeting (age, gender, location)
Pre-ping setup
Posting configuration
Each advertiser's settings work the same as classic Opta campaigns, but are now individually configurable within a single campaign.
Routing Options
Multi-buyer campaigns support different routing types (with more coming soon!):
Send to All
Sends leads to all buyers that match the lead criteria
Checks buyer availability based on:
Time the lead was received
Budget availability
Targeting parameters (age, gender, location)
If multiple advertisers qualify, the lead is sent to all of them
Highest Price
Sends leads only to the qualifying buyer with the highest price
If multiple buyers match the lead criteria, only the highest-paying buyer receives it
Round Robin
Distributes leads to active buyers sequentially, looping back to the first buyer after each full cycle
We recommend turning on waterfall for round robin to ensure your lead has the highest chance of being sold.
Waterfall Feature
When enabled, continues attempting posts until a lead is accepted or all buyers have been tried
Works with your selected routing type:
With Highest Price: Tries highest-paying buyer first, then moves to next highest if rejected
Continues down the list until accepted or exhausted
Publisher Management Updates
The publisher screen now includes streamlined navigation with quick access to:
Publisher payout settings
Posting instructions
Reporting
Aff and sub ID optimization
Cap management
All accessible through the vertical three dot icon in the publisher table.
How It Works
Lead comes into Opta
System checks which buyers are available based on:
Campaign schedule
Budget/cap availability
Lead details matching buyer targeting
Based on your routing type:
Send to All: Lead sent to all qualifying buyers
Highest Price: Lead sent to highest-paying qualifier
If waterfall is enabled, rejected leads are sent to next available buyer
Benefits
Simplified Management: Manage multiple buyers in one campaign instead of creating separate campaigns
Flexible Routing: Choose how leads are distributed based on your business needs
Individual Control: Maintain unique settings for each buyer while keeping them organized
Better Optimization: Easily compare buyer performance within the same campaign
Summary
Multi-buyer campaigns give you the power to manage multiple buyers efficiently while maintaining individual control over each buyer's settings. Use single buyer for branded campaigns, and multi-buyer when you need to distribute leads across multiple buyers with different configurations. The routing options and waterfall feature ensure your leads are monetized according to your strategy.
As always, please reach out to [email protected] or use our support chat for any questions related to multi-buyer campaigns.